Dell Research

 Dell Research Essay

Table of Contents

Determine and identify the business model used by Dell. 2

Clarify the different types of EC transactions used by Dell. 6

Analyze the competitive positive aspects Dell offers over their brick and mortar opponents. 10

Associate this case examine to supply string management improvements12


(Words: 2800 approx. )

Discover and explain the business style used by Dell.

1 . On-line direct promoting model

Dell implemented a great aggressive internet marketing and provided competitive selling price through their online store. Through online direct marketing unit dell presented services for the following teams; individual users, SMEs, moderate and large business and Federal government, education and NGOs.

Sales to many of these are considered since business to consumer groups whereas the rest of the groups are business to business. Dell introduced on the web catalogs that are suited to individual customer groupings at its website. This provides unique and personalize options to buyers. Direct marketing sends ad through e-mail, social media and interactive multimedia.

Customers of Dell can browse through different products available through online brochures. After choosing the correct item, customers can buy online through credit card or cheque.

Online direct marketing provides some positive aspects to Dell. As compared with traditional business which sales products through physical store, Dell preserve huge amount of costs selling off online; straight to customers. On the net direct marketing can also improve relationship between Dell as well as customers since Dell manages all post sales services such while warranty and on-site support.

2 . Auction marketing model

Public auction is a procedure for purchasing and selling of goods or services by offering them up for put money and acquiring bids and sell the item for the highest bidder.

Dell as well used auction marketing unit to remove refurbished Dell products through dellauction. com. Auctions will help dell promote refurbished products at a better price and this are an important income route for Dell. Auction off aged computers can be described as better option to just get rid of because these types of cheap but working computer systems are still a property to some low income families or perhaps institutions whom can't afford to purchase fresh pc.

a few. Affiliate program

Affiliate marketing is a practice of rewarding partners for every visitor or perhaps customer introduced through the satisfying partner website. This program is usually using one particular popular site to drive visitors another web page. Affiliate program at this point plays a significant role in e commerce marketing strategies.

Dell provides internet marketer partners the chance to link their website to dell. com. In return, Dell pays off 2 to 4 percent on any successful deals made from pressing the link at the associate's site.

Since beginning, affiliate marketing has grown rapidly about e-commerce site. Today, it is an integrated portion of the overall internet business plan. One of the main advantages of affiliate marketing online is because of the pay for efficiency model. What this means is merchant simply incur expenses when business is done. This reduces marketing and advertisement costs.

The advantages of affiliate marketing happen to be that Dell can enhance its manufacturer to a wider range of consumers thus creating more sales. Affiliate marketing likewise involves cut costs compared to various advertisement since Dell only pays it is partner every time a purchase is fulfilled. Affiliate marketing online also brings benefits to both partners because visitors Dell's website may also go to its affiliate marketing website and so forth thus make sales to get both companions.

4. Customization

Customization ways to make some thing according into a customer's individual requirements. Various implementations of customization happen to be operational today. It enables customers to include or modify requirements of the core merchandise or build fully custom-made product from day one.

Dell offered customization choices to their...

Sources: 1 . Dell's Supply String Management (2008) [Online] (Updated 12th 06 2011) Available at:

2 . Efraim Turban (2008) Electronic digital Commerce 08 – A Managerial Perspective, Pearson Int'ed.

a few. Saunders (1993) Understanding Business Statistics, Greater london, DP Journals Ltd.

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