Food and Beverage in Indonesia

Exporter Guideline

FOOD AND BEVERAGE IN INDONESIA

Marketplace Profile Feb 2012

This document is one of a number of free data tools pertaining to exporters made by New Zealand Trade and Enterprise. Fresh Zealand Trade and Business provides a a comprehensive portfolio of standard providers and complex solutions that assist businesses through every stage of the export method. For information or perhaps advice, cellphone New Zealand Trade and Enterprise upon 0800 555 888, visit www.nzte.govt.nz, or perhaps contact your New Zealand Transact and Business client administrator.

CONTENTS

one particular MARKET COMPOSITION 1 . 1 Market Summary 1 . two 1 . a few 1 . 4 1 . 5 1 . 6 2 two Market Individuals Market Potential Import Styles Key Players in the Market Regulatory Sustainability 3 3 6 7 six 8 on the lookout for 11 doze 12 doze 12 13 13 14

MARKET ACCESS AND DEVELOPMENT 2 . 1 Market Admittance Strategies installment payments on your 2 installment payments on your 3 installment payments on your 4 2 . 5 Parts of Differentiation Long-term Strategic Issues for Exporters to Consider Distribution Stations Pricing

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MARKET ASSETS AND CONTACTS

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Vendre Guide | Indonesia | Food and Beverage | February 2012

1 MARKET STRUCTURE

Dalam negri is the world's fourth many populous country with a human population of 232. 5 million in 2010, plus the largest overall economy in Southeast Asia. This year, New Zealand's food and beverage export products totalled US$468. 3 mil, making Dalam negri New Zealand's 11th most significant export vacation spot. i In November 2011, Indonesia supplied formal notice of the completing its inner ratification methods to enable the ASEAN – Australia – New Zealand Free Control Agreement (AANZFTA). From 12 January 2012, AANZFTA is going to open up considerable opportunities for brand spanking new Zealand businesses. The agreement will allow work / tariff free use of over 90 percent of recent Zealand goods and services by 2015. ii

1 . 1 Marketplace Overview

This year and 2011, dairy and meat items comprised more than 76 percent of New Zealand's food and beverage exports to Philippines (2010: US$363 million; 2011: US$381 million). In 2010, Indonesia's dairy and meat industry was really worth an estimated US$2 billion. Most of the population in Indonesia, roughly 85 percent, are Muslim and all killed food and meat (excluding pork) will need to have halal recognition. iii

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Exporter Guide | Dalam negri | Food and Drink | Feb 2012

1 ) 1 . you Market by product category Packaged foodstuff In 2010, Indonesia's packaged food market was appreciated at US$19. 1 billion dollars. The sale of impulse and indulgence goods (i. elizabeth. chocolates) grew due to raising affluence. Nutrition and favorites (i. electronic. rice) grew by thirty-one percent completely. Canned as well as preserved foodstuff had a high growth rate of 20 percent in 2010. Dalam negri: Sales of Packaged Meals by Category: Value 2005-2010 in , 000, 000 USD 2007 Packaged Food - Total Nutrition/staples (i. e. rice) Dried Processed Food (i. e. treat mixes, immediate soup) Instinct and Luxury Products (i. e. candy coated biscuits) Bakery Dairy products Noodles Baby Food Confectionery Meal Solutions (i. e. tomato pastes) Sweet and Salty Snacks Oils and Fat Sauces, Dressings and Aromate Frozen Processed Food Ice Cream Canned/Preserved Meals Chilled Refined Food Distributes Meal Replacement unit (i. e. breakfast bars) Pasta All set Meals (i. e. fast pasta) Treat Bars Soups 13, 128 7, 876 4, 089 4, 148 2, 111 1, 484 1, 340 1, 257 1, 287 1, 086 779 759 477 263 245 2 hundred 63 sixty two 13 14 4 zero. 9 3 2008 14, 307 almost eight, 798 some, 642 some, 318 a couple of, 201 one particular, 540 one particular, 487 you, 398 one particular, 329 one particular, 190 812 909 499 306 269 230 68 65 15 12 4 3 3 2009 18, 817 being unfaithful, 167 4, 909 4, 404 2, 238 1, 596 1, 526 1, 496 1, 360 you, 244 832 845 510 327 278 251 sixty-eight 66 sixteen 13 four 3 several 2010 19, 100 10, 959 6th, 515 5, 506 two, 781 2, 026 1, 999 you, 967 1, 704 you, 634 you, 054 one particular, 039 653 439 356 346 86 82 twenty-one 17 your five 4 5

Source: Euromonitor International (NB: IDR/USD foreign currency; [2007] 9141, [2008] 9699, [2009] 10389. 9, [2010] 9090. 4)

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Vendre Guide | Indonesia | Food and Beverage | February 2012

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