Strategic Management

How Tesla Motors can easily manage the ultimate competition via large and premium manufactures

Daniil Chaika (119102547)

Workshop Tutor: John Davison

SIM336 - Tactical Management

Articles

1 . zero Introduction ………………………………………………………………………………. 3 installment payments on your 0 Organization Background…………………………………………………………………. …. 3 several. 0 PESTEL Analysis……………………………………………………………... ………….. 3 several. 1 . Political…………………………………………………………………………….. 3-4 3. 2 . Economic……………………………………………………………………………... 4 three or more. 3. Social…………………………………………………………………………………. 4 several. 4. Technological…………………………………………………………………………4 3. five. Environmental………………………………………………………………………... 5 3. 6. Legal………………………………………………………………………………….. 5 4. zero Porter's your five Forces Analysis…………………………………………………………………5 4. 1 . The Danger from Fresh Entrants…………………………………………………….. 5-6 4. 2 . The bargaining power of Buyers……………………………………………………... 6 some. 3. Risk of Substitution…………………………………………………………………6 4. 4. The negotiating power of Suppliers………………………………………………….. 6 some. 5. The Intensity of Rivalry in the Industry……………………………………………6-7 a few. 0 Value Chain Examination (VCA)……………………………………………………………... several 5. 1 . Primary Activities………………………………………………………………….. 7-8 a few. 2 . Support Activities………………………………………………………………….. 8-9 6. zero SWOT Analysis……………………………………………………………………………9 6. 1 . Strengths………………………………………………………………………….. 9-10 6. installment payments on your Weaknesses………………………………………………………………………10-11 6. 3. Opportunities………………………………………………………………………... 11 six. 4. Threats………………………………………………………………………………. 11 7. 0 Bowman's Strategy Time …………………………………………………………... 11-12 8. zero Conclusion……………………………………………………………………………12-13 9. 0 Recommendations……………………………………………………………………. 13-14 Referrals

Appendixes

1 . 0 Advantages

The car manufacturing market is very competitive, especially for alternative fuel cars that has become more popular with the rise of environmental concerns. This kind of research can describe the electric motor vehicle manufacturing organization, Tesla Motors, and how it can manage the extreme competition from large and premium companies. The statement starts coming from introduction of ‘Tesla Motors' company. Subsequent, the company strategic position will probably be analysed through main technique models, which include PESTEL and Porter's five Forces frames, Value Cycle and SWOT analysis. Soon after, based on the findings from the models the final outcome and suggestion will be presented. 2 . 0 Company Qualifications

Tesla Motor was established in 2003 by Martin Eberhard and Marc Tarpenning (Tesla, 2014), San francisco engineers, as an electric car manufacture, and 2006 the organization launched the availability of the 1st electric sports car, the Roadster, which sooner or later sold two, 250 vehicles (Fuel-efficient-vehicles. org, 2008). Currently, Tesla Engines provides electric power train components for car producers, which include Daimler and Toyota, styles and manufactures Model H (Tesla. com, 2014), the first world's premium zero-emission sedan that became another best-selling all-electric car in the U. S i9000 (HybridCars. com, 2013) and Europe (Pontes, 2014). The corporation is worth a lot more than $25 billion dollars (Groom, 2014) – roughly half that of General Power generators (GM) and has among the highest expansion rate in U. H. This achievement of the company is written for Elon Spray, the CEO and Merchandise Architect of Tesla (Tesla, 2014), that has a very good vision of company's upcoming. 3. zero PESTEL Evaluation

The PESTEL framework assess the exterior environment parameters to identify basic opportunities and risks of particular tactics, because changes in these elements can lead to the significant transformation of industries, specifically over the long term (Witcher and Chau, 2010). PESTEL highlights Political, Economic, Social, Technological, Environmental and Legal group factors. 3. 1 Political

With offering cars in 17 countries of America, Western Europe and Asia (Tesla, 2014), Tesla Motor has to cope with distinctive personal patterns affecting its organization operations. One of the main political elements affecting the industry is definitely environmental safeguard laws to induce production of even more environmental autos to meet...

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